The main objective when you represent your company at a tradeshow is probably to meet prospective new clients and customers. A tradeshow booth is similar to a shopfront, therefore it pays to make it appealing and inviting so that visitors are compelled to stop and learn more about the goods or services you provide.
How to Standout at a Tradeshow Tips
To make your booth stand out from the competition, we've collected some of our best tradeshow display ideas. We hope you find them useful.
Research Your Competitors
Do research. Look at your competitors and take notes on what they are bringing to the tradeshow, not just in terms of employees but also in terms of visuals. Equally, what have they done at previous events? Do they have a donation box to attract clients? Contests? Sweets? You can have a look at getting some of these items to make sure you're ready.
Invest in a Good Quality Display
Would you be attracted to a booth that has a lacklustre display? Let’s be honest, probably not. So, consider including displays in your annual marketing budget, if you want to appear bigger, more committed, and more investible.
Take a look at our custom engraved tags, perfect for displaying your brand logo or name in a professional, quality way. A great way to leave a lasting impression in your customer’s heads. You can also save printed material for upcoming events.
Work With The Space You Have
Tradeshow booths aren’t always the biggest, so creating the space can sometimes feel a little constrained. However, don't let size limits restrict your ideas. Sometimes the most striking booths are those that make clever use of the available space rather than those that entirely occupy it.
Utilise an open concept design, for instance, to make the most of your available space. Get rid of the chairs, tables, dividers, and stands at the entrance to your booth that prevent visitors from exploring deeper.
Send Out Emails Prior To The Event
When participating in a tradeshow, people will tend to look over a list of expected visitors, which the organisers can give you. You can email an invitation to any particular people who you really want to visit your booth, or even share a post on your business’ social media channels. By doing this, you can maximise your likelihood of meeting important people at the event.
Decrease Sign-Up Time
The day is filled with speeches and presentations at trade events, which move quickly. As a result, it can often be challenging for visitors to spend a lot of time at the booths they are interested in.
So, why not try a different strategy? If you want to make sure that more people sign up at your booth, even if they’re in a rush, put a jar with a sign at the entrance to your booth asking visitors to drop in their business cards if they want to learn more. To encourage this, inform visitors that one business card will be chosen at random at the end of the day to receive a prize.
Make Your Booth Stand Out With Label Source
As previously mentioned, if you’re wanting to draw attention to your exhibition booth and leave a lasting impression in customer’s heads, then our custom engraved tags are the perfect solution. Browse our wide range of colours and sizes today to find the perfect one for your booth.
